Top 10 places where you can buy African products online in the USA

BaobabMart: Best Overall Online African Marketplace

BaobabMart leads our list as the premier all-in-one e-commerce platform connecting shoppers in the USA directly to local farmers, tailors, and skilled artisans across the African continent.

Unlike single-niche stores or reseller marketplaces, BaobabMart offers a comprehensive selection of fresh pantry staples, high-fashion textiles, natural cosmetics, and cultural artifacts under one roof, all while upholding fair-trade practices that support local communities.

Products Offered

• Groceries & Spices: Traditional African food items, exotic herbs, seeds, and local spices.
• Fashion & Textiles: Vibrant traditional African clothing, premium fabrics, and custom-tailored wear.
• Beauty & Wellness: Natural hair care essentials, 100% pure body oils, and traditional wellness products.
• Art & Handicrafts: Handcrafted artifacts, home decor, handwoven baskets, and hand-carved sculptures.

The standout benefit of BaobabMart is its direct-from-source model that bridges small-scale African creators and vendors directly to an international buyer base while ensuring authentic quality and direct community support.

Quick Comparison: Top African Online Retailers in the USA

Shop Africa USA 

An established online marketplace offering authentic African groceries, snacks, fashion, and decor, delivered across all 50 U.S. states. 

The main products offered by Shop Africa USA are pantry items such as egusi, palm oil, and chin chin, as well as adire fabrics and hand-tailored attire.

Nationwide Shipping: Fast, tracked delivery to all 50 U.S. states, with free shipping available on orders over $250. They also offer flexible payments and buy-now-pay-later options, and a rewards program via points earned on every order to unlock member-only discounts.

Africa Imports: The Wholesale Guru for African products in the USA

It is a major wholesale supplier of African and Afrocentric products. They offer over 11,000 items, including clothing, fabrics, African black soap, raw shea butter, over 1,100 uncut fragrance oils, essential oils, natural skincare items, jewelry, and herbal remedies.

For resellers and makers, African Imports provides bulk pricing, starter kits, and raw ingredients for small business owners and product makers. While supporting craftspeople and suppliers across Africa by creating a market for locally made goods in the United States of America.

OsiAfrik: The West African Cave of Alibaba in the US

An online African grocery store specializing in authentic Nigerian and West African food products, spices, and ingredients. They offer direct doorstep delivery across the United States and Canada through their respective web platforms (OsiAfrik USA and OsiAfrik Canada).

Their catalog features ground egusi, ogbono, dried/frozen vegetables (ugu, bitter leaf, ewedu), garri, yam flour, palm oil, locust beans (iru), and traditional dried fish, African black soap, and unrefined shea butter.

ER African Market: African Products offered via a user-friendly shopping app 

Also known as ER African Online Store is an online grocery and specialty retailer that provides traditional African food products, household items, and beauty supplies with direct delivery services.

providing West African food staples, household goods, and specialty cultural items. Shoppers can order traditional flour blends (banku mix), spices, canned proteins, bitter kola nuts, calaba chalk, and natural fiber hand brooms directly through their website or mobile application. 

Customers can browse and purchase items directly through their official website or dedicated mobile shopping app. Efficient shipping and home delivery services for ordered goods.

African Heritage Collection: African Wooden crafts at hand from anywhere in the USA

Offers authentic, hand-carved African art, crafts, home accents, and multicultural recognition awards. Launched in 1994, the enterprise works with skilled indigenous artisans primarily in Ghana to celebrate African history, culture, and leadership while supporting local artisan communities and sustainable trade.

Products offered include home decor & art like original wood carvings, wall hangings, and handcrafted decorative showpieces. Culturally inspired plaques, trophies, and recognition items designed for corporate or community milestones. As well as unique symbolic items and handcrafted artifacts.

Anka Africa: The All-in-one place for African Products

An all-in-one e-commerce and SaaS platform designed for African entrepreneurs and creators to sell, ship, and get paid globally. It bridges local African businesses with international markets across more than 175 countries.

The E-Commerce infrastructure allows merchants to build custom online storefronts, manage multi-channel sales (social media, messaging, and marketplaces), and list products on the ANKA Marketplace. 

ANKA offers Global Shipping (ANKA Ship) via integrated logistics and shipping solutions that let sellers print labels and ship products not only to the USA but also worldwide with real-time tracking.

D’IYANU: The Modern Ready-to-Wear African Fashion Go-To Place in the US

A trendy ready-to-wear fashion brand known for trendy, high-quality, African-inspired clothing and accessories with bold Ankara prints. They feature inclusive sizing for men, women, and children, making it easy for Americans to find matching family outfits, casual wear, and statement pieces. 

• Dresses and Jumpsuits: Maxi, knee-length, and sports dresses suited for daily wear or special events.
• Tops and Shirts: Button-ups, blouses, and everyday tees featuring vibrant patterns.
• Pants and Skirts: Bold bottoms designed with modern cuts and traditional elements.
• Athleisure and Swimwear: Activewear and swimwear lines incorporating colorful cultural prints.

Original Kaneshie Market: The New Jersey Cornerstore for African products 

An African grocery store and online retailer based in New Jersey, United States. It offers authentic West African, especially Ghanaian, and Nigerian food products, pantry staples, and specialty goods, available through both local in-person shopping and nationwide delivery across the U.S.

Products include fufu flours, pounded yam, gari, attiéké, fresh white yams, palm oil, Titus sardines, and pomo (cow skin).

Physical grocery options for local communities and an E-commerce platform through the Official Website for home delivery, with nationwide shipping for Direct-to-consumer delivery services across the United States.

Etsy: The African and Afrocentric Artisans’ Cave

A global buyer-to-seller marketplace housing thousands of independent vendors featuring thousands of items inspired by or sourced from Africa, including handmade apparel, jewelry, home decor, and natural beauty items. Buyers worldwide can find distinct goods crafted either by diaspora designers or local makers.

Handmade apparel, waist beads, Bolga baskets from Ghana, mud cloth pillows, raw shea butter, cowrie shell jewelry, and digital Afrocentric art prints are ⅓ of all the African products you can find on Etsy.

Where Can I Buy African Products Online in the USA?

While each of these marketplaces occupies its own unique niche, from specializing in authentic West African groceries and wholesale bulk supplies to offering one-of-a-kind artisan crafts, BaobabMart distinguishes itself through its truly all-encompassing approach. 

By serving as a premier central hub that bridges the gap between African creators and US consumers, it provides a seamless connection to everything from essential pantry staples to rare cultural artifacts.

This comprehensive variety and direct-from-source model make it the most convenient and reliable destination for anyone looking to explore the full richness and authenticity of African products in the USA.